Privacy policy

Privacy Policy

Last Updated: 21 October 2026

At BEHOUSEPROUD FURNITURE SPECIALISTS, we respect your privacy and are committed to protecting your personal information.

This Privacy Policy explains how BEHOUSEPROUD FURNITURE SPECIALISTS LIMITED ("we", "us", or "our") collects, uses, stores, and shares personal information when you visit https://behouseproudfurniture.com, purchase our products, or contact our customer service team.

We handle personal information in accordance with applicable data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Information We Collect

We may collect the following categories of personal information when you interact with our website.

Personal and Contact Information

  1. Full name
  2. Email address
  3. Telephone number
  4. Billing and shipping addresses

Order and Transaction Information

  1. Products purchased
  2. Order details and purchase history
  3. Payment confirmation and transaction records
  4. Shipping and delivery information
  5. Returns, refunds, and cancellation requests

Device and Website Usage Information

  1. IP address
  2. Browser type and device information
  3. Pages viewed and website interactions
  4. Cookies and similar online identifiers

Customer Communications

  1. Enquiries submitted through our website
  2. Customer service messages
  3. Feedback and correspondence relating to your orders

Payment card details are processed by authorised payment service providers. We generally receive payment status and transaction information necessary to manage purchases rather than complete payment card credentials.

2. How We Use Your Information

We use personal information for the following purposes:

  1. Processing and fulfilling customer orders
  2. Arranging shipping and delivery
  3. Processing payments, returns, and refunds
  4. Providing customer support
  5. Sending order confirmations and delivery updates
  6. Maintaining website functionality and security
  7. Detecting and preventing fraud
  8. Analysing website performance and improving our services
  9. Sending marketing communications where permitted by applicable law
  10. Complying with legal, accounting, and regulatory obligations

We only process personal information where we have an appropriate legal basis.

3. Legal Basis for Processing

Where UK GDPR applies, we rely on the following legal bases:

Performance of a Contract: Processing orders, payments, deliveries, refunds, and related customer requests.

Legal Obligations: Maintaining required business, financial, and transaction records and responding to lawful requests.

Legitimate Interests: Protecting our business against fraud, maintaining website security, providing customer service, and improving our services, where those interests are not overridden by individual rights.

Consent: Sending marketing communications or using non-essential cookies and tracking technologies where consent is legally required.

Where processing relies on consent, you may withdraw that consent at any time.

4. How We Share Personal Information

We may share personal information with trusted third-party service providers where necessary to operate our business.

These may include:

  1. Shopify: Website hosting, ecommerce functionality, and order management.
  2. Payment Providers: Secure payment processing, verification, and fraud prevention.
  3. Shipping and Delivery Partners: Order fulfilment, shipment tracking, and delivery.
  4. Customer Support Providers: Managing customer enquiries and requests.
  5. Analytics and Technology Providers: Maintaining website performance and understanding customer interactions.
  6. Professional Advisers and Authorities: Meeting legal, accounting, or regulatory obligations.

We share information only where there is an appropriate lawful basis and for relevant business purposes.

We may also disclose personal information when required by applicable law or a valid legal process.

5. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to support website functionality, including shopping cart management, checkout, security, and user preferences.

Depending on our website configuration and your privacy choices, cookies may also be used for analytics, advertising, and personalised experiences.

Where legally required, we request your consent before placing non-essential cookies or using comparable tracking technologies.

You can manage certain cookie preferences through our website's privacy controls or your browser settings.

Disabling essential cookies may affect the functionality of some website features.

6. Marketing Communications

We may send information about products, promotions, and store updates where you have consented or where otherwise permitted by applicable law.

You can opt out of marketing emails at any time by using the unsubscribe link provided in our marketing communications or by contacting us directly.

Unsubscribing from marketing communications will not prevent you from receiving essential order-related messages.

7. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.

Retention periods depend on the nature of the information and our legal or operational requirements, including:

  1. Order processing and delivery
  2. Customer support
  3. Accounting and tax obligations
  4. Fraud prevention
  5. Dispute resolution
  6. Compliance with applicable laws

When personal information is no longer required, we take reasonable steps to delete or anonymise it securely, unless continued retention is legally required.

8. Data Security

We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration, or disclosure.

Our website uses secure connections, and online payments are handled through authorised payment service providers.

However, no method of internet transmission or electronic storage can be guaranteed to be completely secure.

9. International Data Transfers

Our website serves customers in the United Kingdom and the United States.

Some of our technology, payment, and delivery service providers may process personal information outside the United Kingdom.

Where required by applicable law, we use appropriate safeguards for international transfers of personal information, which may include adequacy regulations or approved contractual arrangements.

10. Your Privacy Rights

Depending on your location and applicable laws, you may have the right to:

  1. Request access to your personal information
  2. Request correction of inaccurate information
  3. Request deletion of personal information
  4. Request restriction of certain processing activities
  5. Object to certain uses of your information
  6. Request a portable copy of eligible personal information
  7. Withdraw consent where processing is based on consent
  8. Opt out of certain uses of personal information for targeted advertising, where applicable

To exercise your privacy rights, please contact us at support@behouseproudfurniture.com.

We may request reasonable information to verify your identity before processing a request.

We will respond within the timeframe required by applicable law.

UK residents also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at https://ico.org.uk.

11. United States Privacy Rights

Residents of certain US states may have additional privacy rights under applicable state privacy laws.

Depending on the law and our data processing activities, these rights may include access, correction, deletion, data portability, and the right to opt out of certain targeted advertising or personal information sharing.

Where legally required, we will provide appropriate mechanisms for exercising these rights.

We will not unlawfully discriminate against customers for exercising their privacy rights.

12. Children's Privacy

Our website is intended for general retail customers and is not directed towards children under the age of 13.

We do not knowingly collect personal information directly from children under 13.

If we become aware that personal information has been collected from a child in circumstances prohibited by applicable law, we will take appropriate steps to delete it.

13. Third-Party Websites and Services

Our website may contain links to third-party websites, payment services, or other external platforms.

These third parties operate under their own privacy policies and practices.

We encourage customers to review the privacy policies of external websites before providing personal information.

14. Shopify Platform

Our online store is powered by Shopify, which provides the ecommerce infrastructure used to operate our website.

Shopify may process certain customer information to provide checkout, payment-related functionality, security, and other platform services.

For information about Shopify's handling of consumer personal information, please visit:

https://privacy.shopify.com/en

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business operations, website functionality, or applicable legal requirements.

When changes are made, we will update the revision date at the top of this page.

Where required by law, we will provide additional notice of material changes.

16. Contact Information

If you have questions about this Privacy Policy or how your personal information is handled, please contact us.

Trading Name: BEHOUSEPROUD FURNITURE SPECIALISTS

Legal Company Name: BEHOUSEPROUD FURNITURE SPECIALISTS LIMITED

Company Registration Number: 07868507

Registered Office Address:

66 Ellison Street
Jarrow, Tyne and Wear
NE32 3HX
United Kingdom

Email: support@behouseproudfurniture.com

Phone: +44 191 483 9966

Customer Service Hours:

Monday – Friday: 9:30 AM – 5:00 PM
Saturday: 9:30 AM – 3:00 PM
Sunday: Closed

All opening hours are based on UK local time (GMT/BST).

Website: https://behouseproudfurniture.com